Felipe Luiz Ramos de Carvalho acquired Terracota Farms in 2019 and immediately began to improve quality by planting new varieties, introducing new processes, and focusing solely on specialty coffees. In 2022, his first year participating, Felipe placed 18th in Brazil’s prestigious Cup of Excellence competition and took 4th in the Mogiana regional competition that same year. No small feat in a country with over a quarter-million coffee farms.